Everything changed on Tennessee's first passing play.
Leading receiver Justin Hunter landed awkwardly on his left knee while making a 12-yard reception, dropped to the ground and rolled around in pain. He walked off the field, but ended up in the locker room and out of the game.
He will have tests when he returns to Knoxville, Tenn., to determine the severity of the injury.
"Every indication that it's not OK," coach Derek Dooley said.
Hunter's injury may have been the biggest setback in a 33-23 loss at No. 16 Florida on Saturday. It altered Tennessee's game plan and seemingly affected players more than they would acknowledge.
"It was clear that it was a break in your spirit when you saw it happen," Dooley said. "The whole team saw it happen. You have to move on. I could tell when he went down that it had an effect on our team. It is an effect and you have to come out of it and play out of it because it is part of the game.
"It is very unfortunate, but that is the way it is."
Hunter entered the game leading the Southeastern Conference in receiving and ranking 10th nationally. He had topped 100 yards receiving in three of his last six games, and had scored touchdowns in six of his last seven.
With him, Tennessee (2-1, 0-1 SEC) had hoped to attack Florida's inexperienced secondary. Without him, the offense stumbled much of the afternoon.
The Volunteers finished with 279 yards, three sacks, two turnovers and a seventh consecutive loss to the rival Gators (3-0, 1-0).
"It's tough losing one of your go-to guys as a quarterback," quarterback Tyler Bray said. "But hey, we still had all three quarters to come back and make plays, which we failed to do."
Bray completed 26 of 48 passes for 288 yards, with three touchdowns and two interceptions. He also was sacked three times and hit way more often.
Da'Rick Rogers, the other half of Tennessee's receiving duo, caught five passes for 62 yards and a score. Bray also connected with running back Marlin Lane and tight end Mychak Rivera for scores.
But none of them has Hunter's experience or skill.
Bray refused to use it as an excuse, even though each of the 90,000-plus on hand knew it hampered the Vols.
"We lost," Bray said. "There is always what-ifs. What if I don't throw two picks? What if I throw five touchdowns?"
The Gators scored on their first four possessions, possibly taking advantage of Tennessee's injury daze and led 16-0.
Chris Rainey did much of the damage.
He finished with 233 total yards, including an 83-yard touchdown catch, as Florida extended two decades of dominance in the series.
Rainey had 108 yards rushing, 104 yards receiving and blocked a punt that led to a field goal. His touchdown pretty much sealed it, allowing the Gators to get their 16th win in 22 meetings since the Eastern Division teams started playing annually in 1990.
Rainey proved again to be the team's most valuable player. And he did it with Florida legend and Pro Football Hall of Fame running back Emmitt Smith roaming the sideline.
Rainey became the first Florida player since Percy Harvin in 2007 to have 100 yards rushing and 100 yards receiving in the same game.
"Rainey is a special athlete," quarterback John Brantley said. "He's really grown up. He deserves all this he's doing."
Rainey also returned three punts for 21 yards, giving him 563 all-purpose yards through three games.
Rainey's most important contribution came on a short pass from Brantley in the third quarter. Rainey caught the ball over the middle, turned up field and found no one around him.
"I saw the biggest hole I've ever seen in my life and I took off," Rainey said.
He made it look easy from there, using a couple open-field moves to outrun everyone to the end zone. It put Florida ahead 30-13.
The score and the Volunteers' inept running game — they had 3 yards rushing at halftime — made them one-dimensional for the rest of the game.
Bray connected with Lane for an 8-yard touchdown late in the first half, then found Rogers for a 14-yarder late in the third. It was too little, too late.
"We didn't handle the environment very well," Dooley said. "And when Justin went down, we didn't respond well emotionally."