More people viewed the 2010 Chick-fil-A Bowl between South Carolina and Florida State than any other game in its 43-year history.
The Chick-fil-A Bowl led all non-BCS bowl game telecasts on ESPN with a 5.0 TV rating for its matchup of No. 19 USC and No. 23 FSU.
The 2010 Chick-fil-A Bowl is now the fifth most-viewed bowl game telecast in ESPN history.
The rating represents the game being viewed in more than 5 million households nationwide. On average, the game was watched by more than 7.4 million viewers and peaked at more than 8.4 million viewers.
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“Having such an incredible relationship with ESPN and an unopposed time slot in prime time has really created a national showcase for our game,” said Gary Stokan, Chick-fil-A Bowl president and CEO. “When you add premier national football brands like Florida State and South Carolina, you have all the elements for a ‘must-see TV’ event. We’re blessed to have had such a compelling game and our hats go off to ESPN for their hard work in creating such a powerful broadcast for our bowl.”
Florida State (10-4) defeated South Carolina (9-5) 26-17 in a game that was close throughout. The Chick-fil-A Bowl was also able to notch its 14th consecutive sellout with a crowd of 72,217 in attendance. The Chick-fil-A Bowl’s string of 14 straight sellouts is second in the nation, behind only the Rose Bowl.
“A 5.0 rating is a tremendous accomplishment and I want to thank Gary and the entire Chick-fil-A Bowl team for providing us with a great match-up like Florida State and South Carolina, said Dave Brown, ESPN vice president, programming and acquisitions. “We greatly appreciate the promotional support we receive from Chick-fil-A which dovetails perfectly with our promotional efforts during Capital One Bowl Week to drive Chick-fil-A Bowl viewership.”
The Chick-fil-A Bowl has been telecast by ESPN every year since 1992. Chick-fil-A Bowl games are now four of the top 10 and six of the top 25 most-viewed non-BCS bowl game telecasts in ESPN history.