USC has named the State Farmers Market gameday tailgating site Gamecock Park.
The 3,000-space, 54-acre site across Bluff Road from Williams-Brice Stadium opened last year without a name.
Other names considered were the Commons at Williams-Brice, Spur Park, Gamecock Park at the Market and Gamecock Park at Williams-Brice, athletics director Ray Tanner said.
Gamecock Park was a favorite among university leaders and boosters and in an online poll of USC fans, Tanner said.
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“It's not like a parking facility, it's more like a park,” he said. “So I like the name.”
USC trustees approved the name Thursday. Tommy Cofield, Gov. Nikki Haley's appointee to the board, cast the only dissenting vote. He did not give a reason during the meeting when it was open to the public.
The school looked at selling the tailgating site's naming rights and seeing if a donor wanted to name the market, Tanner said. USC remains open to selling the naming rights, he said.
USC paid $15 million for the market site and $15.5 million to tear down buildings and landscape the new lot.
Gamecock Park was popular for the walk by football players, who would stroll past fans from team buses into the stadium about two hours before kickoff.
A lawn on Bluff Rd. is used for pregame activities including concerts and games for kids. Darius Rucker from Hootie and the Blowfish performed before the Tennessee game last year.
Football practice fields -- indoor and outdoors -- will be built at the back of the market site after the season. The outdoor fields should open in 2014. The indoor facility should open in 2015.