Josh Kendall

News and views about Gamecocks football

Kendall Soundoff: Gamecock ‘inventory’ eager to be counted

12/26/2013 8:32 PM

12/26/2013 8:37 PM

Utah State and Northern Illinois played in a bowl game Thursday night. So, sure, there are too many bowl games.

Eight bowl games are in the books. Twenty-seven more are on the slate. There is no mystery to why 35 college football postseason games are played.

Outback bowl CEO Jim McVay referred to the teams as “inventory” during a conversation earlier during bowl season. That everyone knows the term “bowl season” is example enough that this thing has become a packaged product built more around sponsorship dollars and ad sales than football.

ESPN’s family of networks has or will televise all but two of this season’s bowl games. The network owns seven of this year’s bowl games, either purchasing them or creating them to guarantee programming for the holidays.

Make no mistake, the teams involved are very well-treated “inventory.” Almost every Gamecock bounced off the bus here Thursday afternoon eager to see what Orlando had to offer them this year, and athletics director Ray Tanner said the game is a boon for his department.

“It’s a branding of your program,” he said.

Most college football fans aren’t going to complain. Heck, I wrote that first sentence Thursday afternoon knowing full well I would watch at least 30 minutes of Utah State vs. Northern Illinois.

So, sure, I’m part of the problem.

 

Join the Discussion

The State is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

Terms of Service