NASCAR chairman Brian France spoke about the state of the sport Saturday before the Coke Zero 400 at Daytona International Speedway.
While France said he is happy with how the Sprint Cup’s new Chase for the Cup format is working, he also mentioned the sport continues to grapple with continued declines in ticket sales.
“We’re pleased with it,” France said of the new Chase format, which emphasizes winning over points. “We can all see the benefits of of changing the (importance of) winning and it has changed the racing on the track. Drivers are telling us that. They’re taking different chances. We expect the racing to get better and we certainly like the format.”
France said fan-friendly renovations such as the Daytona track’s $400 million “Daytona Rising” will help stop a six-year slide in ticket sales for the sport.
“That’s one of the reasons Daytona is making a big investment, to accomplish that, and a lot of other tracks are, too,” said France. “Some markets are just more challenged. Some are doing better than they did last year, so it’s a mixed bag a little bit.”
France addressed a variety of other topics:
“We’ll sit down and talk about some of these things toward the latter stages of the year and see what we may rub on and do a little changing or some things like that,” Pemberton said.