By Jim Utter
Charlotte Motor Speedway’s annual preseason NASCAR media tour, which has brought hundreds of motorsports journalists to the Charlotte area each January for three decades, will undergo a facelift next season.
The media tour, typically held over four days in mid-January, will be repackaged and consolidated in 2014 and center around the annual NASCAR Hall of Fame induction ceremony held in uptown Charlotte.
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In 2014, the tour will begin Tuesday, Jan. 28, and conclude on Thursday, Jan. 30. The Hall of Fame induction ceremony is scheduled for Wednesday night, Jan. 29.
Most events on the tour will take place in and around the Hall of Fame. Most years the tour has been based at a hotel near the speedway.
“After gathering a lot of feedback from media and the race teams, we’re working with NASCAR, Sprint and our industry partners on a more consolidated schedule and format for the media tour in 2014,” said Scott Cooper, vice president of communications at CMS.
“There’s still a lot to be determined, but our goal remains the same as it has for the last three decades – to deliver the best preseason publicity event found in any sport.”
The Hall will also host a fan-focused event on Feb. 1, called “NASCAR Fan Day at the NASCAR Hall of Fame.” The details of the day’s activities will be announced at a later time.
“It’s a great evolution of the season kickoff week and something many people in the industry have wanted to explore,” said NASCAR’s chief communications officer, Brett Jewkes.
“With the Hall of Fame inductions in the heart of the annual pre-season media tour, we think it will help drive media attendance for that event as well and create great efficiency for the media, track, teams, drivers and NASCAR.
“It’s going to be a great way to kick off next season.”