Hooters of America, LLC, and Chanticleer Holdings, Inc., a franchisee of international Hooters locations, announced Friday that Hooters is sponsoring Nelson Piquet Jr.'s No. 30 Chevrolet in the NASCAR Nationwide Series race at Chicagoland Speedway on Sept. 14.
The No. 30 car sponsorship celebrates Hooters 30th anniversary year, honoring the iconic legacy of the brand.
The design is an intentional nod to the past, painted in the iconic Hooters orange and white color scheme and modeled to pay homage to the famous No. 7 car of the late NASCAR champion and Hooters-sponsored driver, Alan Kulwicki.