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  • IDEO: Super Bowl ads - by the numbers

    The biggest hits are not always during the Big Game. Take a look at the winners between the plays: the new brands, the old favorites, and the downright doggone memorable Super Bowl commercials - you might be surprised who the champions are, and what the price tag is for airtime during the most-watched telecast in TV history. CREDITS: Cristina Rayas & Nicole Cvetnic / McClatchy

IDEO: Super Bowl ads - by the numbers

The biggest hits are not always during the Big Game. Take a look at the winners between the plays: the new brands, the old favorites, and the downright doggone memorable Super Bowl commercials - you might be surprised who the champions are, and what the price tag is for airtime during the most-watched telecast in TV history. CREDITS: Cristina Rayas & Nicole Cvetnic / McClatchy