Your iPhone won’t get you dressed in the morning — but it can certainly help.
Fashion apps for the popular phone are multiplying almost daily, with entries from major designers, retailers and magazines, among others. One huge entry in the field: eBay, the auction megasite, which just launched an iPhone app that it expects “will double its $600 million gross fashion merchandise volume of last year to $1.5 billion this year,” according to Women’s Wear Daily.
“We realized that fashion lovers are passionate about this product area,” said Steve Yankovich, eBay’s vice president of mobile platform. “They want to be immersed in it, they want inspiration, and they want selection and deals, and our app is a unique shopping experience that offers all of that.”
While there are certainly fashion apps for other technology, iPhone seem to be leading the way. “Right now, there are more and better app titles available for iPhones than Android,” said Chris DeVore, chief executive and co-founder of AppStoreHQ, a website that helps customers discover the most useful, fun and noteworthy apps for their iPhones, iPads and Android devices. “From a consumer standpoint, Apple is currently delivering a better experience overall,” DeVore says.
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A quick search for the word “fashion” in the iTunes store reveals more than 550 apps for the iPhone, iPod Touch and iPad.
Designers such as Chanel and Dolce & Gabbana use their apps to showcase new lines and stream runway presentations, while magazines such as GQ and Glamour see the chance to expand digitally. Other apps focus on being “trend-spotters,” and are filled with pictures of stylish people from all over the world. Then, of course, there are the apps that offer instant access to fashionista favorites, such as discount shopping or personal styling.
Here, a sampling of some of the top fashion apps, as rated by Apple customers using the company’s five-star scoring system.
Never miss a last-minute bid again with eBay Mobile. The app gives members the ability to search, check and bid on items in a whole new way. “You can browse 20 million fashion items on the screen 24/7, plus, you can virtually try on the clothes you heart in the closet portion of the app without ever stepping into a dressing room,” Yankovich said. “Our strategy is to continue to make vertical applications that allow our users to explore products in a way they can’t in a retail environment.”
Glamour Ask a Stylist
Ideal for people who can’t make up their minds when getting dressed. Snap a picture of your outfit, and within minutes a Glamour styling expert will let you know whether it’s a hit or a miss. “Phones are our most transient form of communication, and this kind of application is useful for times when you’re stuck in a change room wishing your sister or best friend was there to help you make a style decision,” said Jennifer Mahoney, a representative of the app, which has had more than 100,000 downloads since its launch in May.
Gilt on the Go
The app for this members-only website that offers up to 70 percent off designer brands allows you to shop right from your iPhone or iPad. Considering how fast the bargains go on this site, this could mean the difference between scoring that pair of Elie Tahari shoes, or not.
Sit front row at the latest runway shows with this app. Simply choose a designer and watch the latest styles debut on the runway. You can even slow the show down and get an image of each look. The app also features reviews of the show along with fashions from the latest celebrity parties.
Seventeen Fashion Finder
Fashion Finder from Seventeen magazine lets users browse clothing, by either personal style or article, with the option of locating an item in stores.
It will even check to make sure it’s in stock. Users also get Seventeen’s celebrity cover, and the editors’ latest faves.