Want that flat-panel TV or iPhone this holiday season but don't think Santa has enough cash to deliver? Group gifting may be the answer.
Best Buy introduced its new "Pitch In" card last weekend as one way to "group gift," and online sites, such as lolligift.com, offer a similar service.
At Best Buy, shoppers can sign up at store kiosks or online for the card, similar to a gift card.
They can register online for gifts they want and send out a notice to interested parties via e-mail or social networking sites.
Then gift-givers can sign up online to help pay for part of the items.
Though launched for the holidays, "Pitch In" cards are reusable and can be used for birthdays, graduations and other events.
While customers register for specific items, they're free to use whatever money friends and relatives contribute any way they want, and there's no expiration date on the card.
- The Associated Press