Joel and Brittany Burnett put their five-bedroom home, with access to Lake Murray, on the market nearly six months ago.
First, they tried “for sale by owner.” Then, they enlisted the help of a real estate agent. They even tried offering $5,000 in cash back to any buyer. But, so far, in a depressed real estate market that only now is slowly improving, they do not have a contract.
This morning, they got help from national real estate guru Barbara Corcoran, who featured the couple’s home on her segment on NBC’s The Today Show (scroll to the end to see the clip). The segment aired around 9 a.m.
“My wife just randomly sent an email a handful of months ago,” Joel Burnett said. “I didn’t think anything would happen.”
But the show’s producers called the couple Monday, asking for photos and other details, saying they wanted to feature the house on a segment detailing “great deals for under $300,000,” Burnett said.
The couple is asking $289,400 for their 2,800-square-foot home at 215 Serenity Drive in Lexington. It features a media room and a separate fitness room upstairs, as well as tall ceilings, gas logs and a whirlpool tub and separate shower in the master suite. Outdoor living areas include a deck, a pergola and a stone fire pit with seating.
The Burnetts moved into the home about four years ago and fixed it up, putting their own personal touches on it. It was the second time they had done what could be considered a slow flip.
Itching to get started on their next project, they put the home on the market last year in the winter – typically, a slow selling season.
“We’ve had a handful of lookers here and there,” said Burnett, who expects traffic to pick up now that the spring selling season in under way.
The Burnetts also have doubled their cash-back offer to $10,000, meaning a successful buyer would get that amount back in cash to spend as they choose or could knock that much off the asking price.
“It’s really a buyer’s market right now and it’s rough selling your home,” Burnett said. “So you’ve got to get a little bit creative.”
It was not so much their creative marketing, but the photos of the home and the value it offered that appealed to Jacobanis, when she was picking homes to be featured in Corcoran’s segment.
“I get a lot (of homes) submitted,” Jacobanis said. “Very, very few of them do I look at and say, ‘Oh, yes, this is a good candidate.’”
The segment – led by Corcoran, who also is a star of ABC’s Shark Tank– is meant to be educational for people who are thinking of selling their homes and for buyers, Jacobanis said.
“It gives a kind of a snapshot of what’s going on around the country in real estate in different priced markets,” she said.
Watch the 'Today' clip