USC Gamecocks Football

USC will use outside sales force to help with football, basketball tickets

Williams-Brice Stadium
Williams-Brice Stadium

South Carolina’s Board of Trustees approved a contract Monday that will allow IMG-Learfield to provide a professional sales force in hopes of increasing ticket sales in football and men’s and women’s basketball.

IMG-Learfield, which signed a one-year deal and will receive an approximately 35 percent commission on all sales it makes, won’t begin selling tickets until after the school’s current ticket office sells through 30 days past its annual renewal date. The new IMG-Learfield staff will replace student workers currently doing the job.

Four of the SEC’s 14 schools currently use outside sales forces to sell tickets.

“We have some tremendous boosters, but we still have some tickets available,” Tanner said. “We want to sell them. It will be men’s basketball where they can really make a difference.”