Danica Patrick was the only NASCAR driver to make this year's Celebrity 100 list put out by Forbes in its annual measurement of money and fame. The Sprint Cup Series rookie and former IndyCar series fan favorite was ranked 91st. She was 95th in 2007, 96th in 2010 and 2011.
Here's how Forbes describes it's list: "Our annual Celebrity 100 takes a stab at measuring that most ephemeral of riches: fame. Yes, we factor in celebrity earnings over the last 12 months, but we also tally how often each celebrity is mentioned in print and on TV, and gauge the strength of their Internet presence and how they’re viewed by a critical constituency: American consumers."
You can see the whole list here.