Jordan Anderson will have a new team and the City of Columbia behind him as he enters his second season in the Camping World Truck Series.
Anderson has joined forces with South Carolina-owned Bolen Motorsports and will have the Columbia Metropolitan CVB and the Columbia Regional Sports Council as one of his main sponsors.
“It is something I never could have imagined to have this opportunity. When we went racing last year two weeks before Daytona it didn’t even look like we would even make it to the race track,” Anderson said at Wednesday’s announcement at the NASCAR Hall of Fame.
“ So many people from Columbia have helped me to get to this point. And to have the whole city of Columbia behind me is a real big honor.”
Anderson said talks with Columbia Metropolitan CVB and the Columbia Regional Sports Council began last year. Columbia’s “Famously Hot” slogan will be on the hood of Anderson’s No. 66 truck as the primary sponsor for 11 of the 23 races. They will be an associate sponsor for the other 12 races.
“Partnering with Jordan and Bolen Motorsports allows us to capture a diverse and niche market of racing enthusiasts while championing our homegrown talent at the same time,” said Kelly Barbrey, the VP of Sales and Marketing of Midlands Authority for Conventions, Sports & Tourism, the umbrella organization for the CVB and Sports Council. “He’s truly a moving billboard that intersects several of our key markets.”
Anderson and Bolen Motorsports owner Jeff Bolen said primary sponsorship for the other races are a work in progress, but the team will have enough funding to race the entire season. Anderson struck up a friendship several years ago with Bolen, a Spring Valley graduate, at a race at Carolina Speedway.
Bolen raced Late Models and Legend cars from 2007-09 before concentrating on his primary businesses as a home contractor and running a waste management company.
This will be Bolen’s first attempt to field a team in NASCAR. He and Anderson will be the only South Carolina owner-driver combo in one of NASCAR’s top three series.
“When they put up these maps and show where these drivers are from – California, Texas. And outside of North Carolina, for some reason there is a big hole in South Carolina,” Bolen said. “But now we got an owner and driver from Columbia. We are super excited.”
Anderson said getting South Carolina back on the map in NASCAR is something he doesn’t take lightly.
“I am really proud to be a South Carolinian,” said Anderson, an A.C. Flora grad. “I heard stories of racing at Columbia Speedway in the 1950s and 1960s. It is cool to have a South Carolina owner, sponsor and driver. It gives South Carolina someone to pull for.”
The team already has two trucks built for the season after Anderson relied on just one in his rookie year.
Anderson drove in 17 of 23 races last year. His best finish was 13th at Michigan. He finished 19th in the series points and also made his debut in the Xfinity Series on Aug. 21 at Bristol Motor Speedway.
Anderson said there is a chance he could drive in an Xfinity race or two this year, hopefully at Darlington Raceway on Labor Day weekend.