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National outdoor apparel store opens new location in this trendy Columbia shopping center

National outdoor apparel outfitter Orvis has opened a new shop at 702 Cross Hill Road in the Cross Hill Market in Columbia.
National outdoor apparel outfitter Orvis has opened a new shop at 702 Cross Hill Road in the Cross Hill Market in Columbia.

A company that has outdoor apparel stores nationwide has opened a new spot in a trendy Columbia shopping center.

Orvis recently debuted a new shop at 702 Cross Hill Road in the Cross Hill Market shopping center just off Devine Street. While the store already is open for business, it will have a grand opening celebration from 11 a.m. to 3 p.m. Oct. 25-27. There will be giveaways, sales and refreshments during each of those days, and a portion of the proceeds from the celebration will go to Congaree Riverkeeper, according to social media posts from Riverkeeper and Orvis.

Congaree Riverkeeper is a nonprofit that advocates for the protection of rivers and streams in the Midlands area.

Initially founded in 1856 and headquartered in Vermont, Orvis is a leading name in outdoor clothing, fly fishing gear, products for dogs and more. It has locations nationwide, including additional South Carolina stores on King Street in Charleston and on Main Street in Greenville.

“Columbia has been a focus for us for several years as an opportunity to further expand our footprint in South Carolina, and Cross Hill was our preference for several reasons: it’s active, energetic and close to our core customers,” Orvis director of real estate Jason Williams said in a previous story in The State.

Cross Hill Market has been an enduringly fashionable shopping hub near Devine Street and Garners Ferry Road, southeast of downtown Columbia. The plaza is home to a Whole Foods grocery store, Midwood Smokehouse barbecue restaurant, Basil Thai Cuisine, Athleta clothing shop and more.

The shopping center is at the nexus of a handful of high-traffic roads. About 29,000 cars per day travel down Devine Street nearby, per state Department of Transportation statistics, while about 46,000 cars per day travel down Garners Ferry Road and 16,100 per day traverse Cross Hill Road.

This story was originally published October 21, 2024 at 11:30 AM.

Chris Trainor
The State
Chris Trainor is a retail reporter for The State and has been working for newspapers in South Carolina for more than 21 years, including previous stops at the (Greenwood) Index-Journal and the (Columbia) Free Times. He is the winner of a host of South Carolina Press Association awards, including honors in column writing, government beat reporting, profile writing, food writing, business beat reporting, election coverage, social media and more.
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