SCE&G’s nearly 730,000 electric customers in South Carolina soon will see another name on their power bills: Dominion Energy South Carolina.
The Cayce-based utility, founded in the 1800s, is being renamed four months after Virginia-based power giant Dominion finalized its takeover of SCE&G’s parent company, SCANA, and its other subsidiaries.
That takeover came after SCE&G wasted nearly $5 billion and raised its electric rates nine times on customers to bankroll a failed expansion of the V.C. Summer Nuclear Station in Fairfield County.
Its new logo will replace SCE&G’s branding on power bills; employee uniforms, hardhats and ID badges; social media channels; and about 2,000 bucket trucks and other company vehicles.
“While the name and logo are changing, customers can still count on the excellent service they have come to expect from their electricity and natural gas company,” Dominion’s top executive in South Carolina, Rodney Blevins, said in a news release.
“We will take the time to do our rebranding right so that the change is as seamless as possible for customers. Our customers deserve to know who they are doing business with so that they are better protected from scams or fraud, and they will know who to call for safety issues such as gas leaks or downed power lines.”
The name change marks an end of an era for SCE&G, once South Carolina’s largest homegrown utility. The company’s roots date back to the 1800s, though the SCE&G name has been around only since the late 1930s.