Gerber is looking for a new baby. Does yours have what it takes?
Calling all babies! Gerber is looking for its new spokesbaby — and recipient of a $25,000 grand prize.
Baby food company Gerber has been holding its annual photo search for 10 years and if your little one is younger than 48 months old, 2020 could be their time to shine, the company said in a news release.
“As we celebrate our 10th anniversary of Photo Search, we’re extremely proud to look back on all of the babies that we’ve celebrated and to continue Gerber’s long-standing heritage of recognizing that every baby is a Gerber baby,” CEO Bill Partyka said in the release. “We always strive to make each year of Photo Search bigger and better than the last, and we encourage families all over the country to submit their little ones for a chance to be a part of this special year with us.”
If chosen, the little one will serve as Gerber’s spokesbaby until their successor is chosen in 2021, the rules state. The winner will also receive a check for $25,000 which is intended to be put toward the child’s education.
Think your baby’s the one?
Visit photosearch.gerber.com to upload your favorite photos and video of your little one showing off their personality by Feb. 21, according to the rules.
The person submitting the photos must be the child’s parent or legal guardian and the photo or video must have been taken no longer than 30 days prior to submission. One entry is allowed per child, the rules state.
Submissions will be judged on a number of factors, including visual appeal of the child, the little one’s expressiveness and consistency with Gerber’s “Anything for Baby” mission.
The judges will then choose the finalists between Feb. 25 and 28 before naming the new Gerber baby.
If you think your babe is star material, click here to submit your photos and answer a few questions and explain what makes your baby a star.
This story was originally published February 12, 2020 at 3:17 PM with the headline "Gerber is looking for a new baby. Does yours have what it takes?."