Gwyneth Paltrow Just Dropped a Bizarre Food Tip on the 'Today Show,' and Viewers Are Losing It
Gwyneth Paltrow is no stranger to unusual wellness advice, but her latest cooking tip on the 'Today Show' has people scratching their heads. During a recent cooking segment, the actress and Goop founder shared one of her go-to tricks for making turkeymeatballs without dairy. Commenters on the video joke that the suggestion deserves jail time.
Paltrow suggests using arugula as a dairy substitute in her turkey meatballs. The tip quickly started making the rounds online, and viewers had surprisingly mixed reactions. While some people were curious about the idea, others thought it sounded completely bizarre.
Gwyneth Paltrow's TODAY Show Food Tip Sparked Instant Reactions
During the 'Today Show' segment, Gwyneth Paltrow explained that she avoids dairy in her turkey meatballs and likes using chopped arugula as a replacement ingredient. She acknowledged that the idea might sound strange at first, but said it creates a lighter texture while still keeping the meatballs flavorful.
@todayshow Gwyneth Paltrow stopped by TODAY to share her recipe for turkey meatballs, and shared a unique substitute to make it dairy free.
♬ original sound - TODAY Show - TODAY Show
The reaction online was immediate because many viewers could not understand how leafy greens could replace dairy. Dairy ingredients like Parmesan or ricotta are often used in meatballs to add richness and moisture, so the idea of swapping in arugula sounds absurd.
Still, there may be more logic behind the idea than people initially think. Arugula is not nutritionally equivalent to dairy and does not provide the same fat or protein content. However, it can add moisture and texture to dishes. Some home cooks pointed out online that adding vegetables to meatballs is not actually uncommon. Ingredients like zucchini, spinach or cauliflower rice are often mixed into meatballs to keep them tender.
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Gwyneth Paltrow Has a History of Unusual Food Habits
Part of the reason this moment spread so quickly online is because Gwyneth Paltrow already has a reputation for sharing unconventional food and wellness habits. Over the years, her wellness brand Goop has sparked plenty of debate for promoting unusual health trends and expensive lifestyle products.
The actress has also gone viral before for her personal eating habits, including oatmeal paired with orange juice, which many people online found confusing. Because of that history, viewers were especially quick to react to her newest 'Today Show' food advice.
At the same time, unusual celebrity cooking tips tend to spread quickly online because they create instant conversation. Whether people loved the idea or hated it, Paltrow's arugula meatball suggestion succeeded in getting everyone talking.
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This story was originally published May 28, 2026 at 7:25 AM.