Libet named VP of advertising at The State

Lauren Libet, an Irmo High and University of South Carolina graduate, has been named vice president of advertising at The State Media Co.

She will succeed Bernie Heller, who will become chief revenue officer and vice president at The Charlotte Observer in North Carolina. The State and The Observer are both owned by The McClatchy Co.

Libet, who assumes her new position on Sept. 5, joined The State in 2004. She has been advertising sales director since 2014.

“Lauren has worked with The State the last 13 years growing our portfolio of local, regional, and national business,” said Sara Johnson Borton, president and publisher of The State. “Her work ethic is unparalleled. I am confident in Lauren's ability to lead our team forward and to provide quality solutions for our business partners.”

Libet, 35, said she is “fortunate to have the opportunity to lead a team of passionate professionals who are unwavering in their commitment to drive results for our clients.”

The State will continue its focus on digital solutions and will remain committed to offering “the best technology in the industry to help our customers achieve their business goals,” she said.

A 2000 graduate of Irmo High, Libet received a bachelor’s degree in business administration/marketing and management from USC in 2004. In 2008, she received an MBA from USC.

She and her husband, Jared, have two daughters: Emma, 6, and Kennedy, 3.

This story was originally published August 23, 2017 at 3:39 PM with the headline "Libet named VP of advertising at The State."