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Mother’s Day spending could set $21 billion record

Handpicked is known for sterling silver as well as sterling silver and stone jewelry. It is among retailers that might benefit from projected record setting spending across the U.S. this Mother's Day.
Handpicked is known for sterling silver as well as sterling silver and stone jewelry. It is among retailers that might benefit from projected record setting spending across the U.S. this Mother's Day. tdominick@thestate.com

It is anybody’s guess which gifts will dominate giving for Mother’s Day this year, though flowers and restaurant meals are good bets, experts say.

Whatever shoppers choose, spending this year across the nation is predicted to be its highest in 12 years.

More than $21 billion is forecast to be spent nationwide for Mother’s Day 2015, and families are expected to shell out that dough largely for traditional gifts: jewelry, flowers, gift cards, brunch and apparel for mom, the National Retail Federation’s annual spending survey says.

Each of us will spend an average of $172.63 on our mothers this year, up $10 over last year’s spending, the survey said. One-third of us will “splurge,” buying our moms a piece of jewelry, according to the survey.

Columbia’s Handpicked is among the array of local gift shops. These are pieces we have actually designed, created and manufactured ourselves,” said Karen Hiter, marketing director for Handpicked, the custom-design jeweler and monogram specialist that has four Columbia stores.

Mother’s Day, of course, is as special as it gets for some – the third biggest retail holiday of the year – and spending for it will be higher this year than ever, a poll taken April 1-9 said. Shoppers last year dropped $20 billion for Mother’s Day gift giving.

Mother’s Day sales are going on in most stores this weekend, some right through Sunday – from national chains such as Kohls to leading retailer Walmart and mom and pop specialty shops everywhere, as National Small Business Week is celebrated this week.

Probably the biggest Mother’s Day purchase of all, according to a survey, is a traditional greeting card, where 80 percent of consumers are projected to spend $786 million to pick then up for mom.

Some local retailers, such as Handpicked, have longtime customers fill out “wish lists,” so when spouses or significant others arrive – usually at the last minute – the list can be used to see what gifts mom may be hoping for, Hiter said.

Handpicked takes classic jewelry designs and tweaks them based on seasonally popular colors and customer-preferred designs, she said. “It’s big for us, but it’s just as big for our customers.”

Reach Burris at (803) 771-8398

Twitter: @RoddieBurris

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