Nike closes stores on both U.S. coasts
Nike's restructuring, which it launched in April 2026, has already led to several store closings, layoffs, and an exit from a business partnership.
And now the popular sneaker company has closed two more locations on opposite sides of the country as part of its national retail strategy, according to the company.
Nike closes two more store locations
Nike abruptly closed its store in the Fenton shopping center at 4 Fenton Main St., Suite 140, in Cary, N.C., weeks earlier than expected, the shopping center told The News & Observer.
"The store, which opened in June 2022, was originally expected to remain open through July 31 but closed earlier than planned as part of Nike's broader national retail strategy," the shopping center said in an email to The News & Observer on July 16.
"Fenton appreciates Nike's partnership and remains committed to providing guests with a strong mix of retail, dining, entertainment, and community experiences," the email said.
Nike sends 7-day closure messages
Nike's website listing for the Fenton store location posted a message, "Closed for the next 7 days." It did not say whether the store would reopen after 7 days.
The shopping center has a strong leasing interest in the former Nike space and will share updates as they become available, a spokesperson said.
Consumers in the Raleigh, N.C., area may still shop at a nearby Nike Factory Store at Carolina Premium Outlets in Smithfield, N.C., according to the company's locator on its website.
Nike also closed its store in the upscale Santana Row shopping district of San Jose, Calif., the Silicon Valley Business Journal reported. The sneaker company did not reveal its final day of operation at the San Jose store, but the Santana Row shop's Nike webpage also posted the message, "Closed for the next 7 days."
Similar to its Cary message, Nike did not say whether the San Jose store would reopen after 7 days.
"When a tenant's needs change, it gives us the opportunity to refresh the property and bring in new, exciting concepts that reflect where retail and our guests are headed next," said Collette Navarrette, senior director of marketing for Santana Row's operator Federal Realty told the Business Journal.
Nike has not revealed the number of stores it plans to close in its national retail strategy.
Nike launched restructuring in April 2026
As part of a restructuring launched in April 2026, Nike has adjusted its business model, eliminating certain areas of its business. The company discontinued its Nike Fitness Studios venture, which it launched with gym partner FitLab in 2023, Athletech News reported.
"After careful consideration, the majority of the Nike Studios locations will be transitioning to FitLab's owned portfolio of fitness brands," FitLab co-founder and co-CEO Brian Kirkbride said in a statement to Athletech News.
Kirkbride said Nike Studios would transition to its brands, including yoga brand Y7, small-group strength training brand Racked, Mile High Run Club and XPT, a performance wellness brand founded by Laird Hamilton and Gabby Reece.
Retailer closes tech offices
Nike also closed its tech offices in three locations and consolidated operations into two hubs: its Oregon headquarters and the Nike India Technology Center, according to Inc. The closures were tied to about 1,400 layoffs across Nike's Global Operations team, just under 2 percent of its global workforce.
As part of the retail strategy, Nike's sneaker chain permanently closed a 55,000 square-foot retail location in January which occupied the former 1853 Prescott House Hotel in New York, according to HypeBeast. The company said it planned to move the store to a nearby location, TheStreet's Daniel Kline reported.
Latest Nike store closings:
- Fenton shopping center, 4 Fenton Main St., Suite 140, in Cary, N.C., July 2026.
- Santana Row, 333 Santana Row, Suite 1000, San Jose, Calif., July 2026.
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This story was originally published July 17, 2026 at 12:47 PM.