Midlands Gives is Tuesday: The event, by the numbers
The Midlands’ biggest online giving challenge is happening Tuesday.
Midlands Gives, in its fourth year, is a 24-hour giving blitz that benefits local nonprofits. It is hosted by Central Carolina Community Foundation.
The event will run Tuesday from 12:01 a.m. until 11:59 p.m.
Here, a look at the event by the numbers.
24
Hours of online giving
11
S.C. counties included in event: Calhoun, Clarendon, Fairfield, Kershaw, Lee, Lexington, Newberry, Orangeburg, Richland, Saluda and Sumter
335
Nonprofits participating this year
39
New charities participating this year
$20
Minimum donation
$97,000
Prize incentives in the 2017 event, awarded through challenge matching funds and giver-generated milestones. Example: Power Hours, during which a small-budget nonprofit and a large-budget nonprofit with the highest number of unique donors during that hour will receive an additional $1,000 prize.
22
Percentage of nonprofits seeking funds for education and scholarships, the largest among categories – followed in percentage by human services; health; arts and culture; youth development; community improvement; animal and faith-based (tie); and environment
$1.6 million
Raised during last year’s event
12,536
Individual gifts given to the 382 charities in last year’s event
$15,000
Largest gift given in last year’s event
$60,200.31
Largest total raised last year, by St. Peter’s Catholic School
$704,932.23
Raised in 2014, event’s first year
5,186
Individual gifts in 2014, event’s first year
150
Participating charities in 2014, event’s first year
7
Midlands Gives’ ranking nationwide in 2015 and 2016 in number of gifts
About today’s event
Giving hours: 12:01 a.m.-11:59 p.m. Tuesday. Scheduled giving also is available now; donations will be processed within the official giving hours.
Worth noting: There’s a new headquarters, at the State Museum, along with a new web-based donations platform. The new platform is the result of technical problems during last year’s campaign. Stop by the museum for a free Parking Lot Picnic to celebrate our community’s giving, 4:30-7 p.m. Tuesday.
Minimum donation: $20
Make a donation, see participating nonprofits and find other details: www.midlandsgives.org
Track the progress: The State will post updates on the campaign during the day. You can also check in on Facebook, facebook.com/CentralCarolinaCommunityFoundation; Twitter, @CCCFTweets; and look for hashtag #MidlandsGives.
WHAT THEY’RE SAYING
RETURNING NONPROFIT
“The Cooperative Ministry participates in Midlands Gives because the event provides a platform not only to raise much-needed funds but also to increase awareness of vital programs and services The Cooperative Ministry provides to the working poor of the Midlands. 2017 is our fourth year of participation, which means that we have been involved since Day One and the results have been a steady increase in revenue and new supporters. ... This year we are striving to raise $15,000 and increase our new supporters by 200.”
– Jessica Grote, director of financial sustainability programs for The Cooperative Ministry
NEW PARTICIPANT
“The board wanted to make it easier for parents and alumni to contribute to our (Irmo High School Education) Foundation. We know that many of our alumni and community already use Midlands Gives for their charitable giving. By participating, it now allows them to choose the foundation so that they can support the school's ongoing mission of meeting the needs of all of our students and promoting academic excellence.”
– Dave Riegel, principal, Irmo High School