University of South Carolina dropping the ‘of’ in UofSC

The University of South Carolina is rebranding, dropping the “of” in UofSC.

The university will again be officially referred to as “USC.” It also will introduce a new “spirit mark.”

“The actions announced today reflect our commitment to enhancing our iconic brand,” President Michael Amiridis said in a news release. “In my short time back at the university, alumni and other stakeholders have told me how important it is to return the USC name back to the institution. We are initiating that change today.”

This change comes three years after USC adopted the “UofSC” logo in 2019.

“The Board of Trustees strongly supports this action,” Board Chairman Thad Westbrook said in a news release. “Our alumni and stakeholders have overwhelmingly stated their strong desire to return to the USC name and the USC tradition. We are excited about this change.”

This story was originally published October 26, 2022 at 9:24 AM.

Alexa Jurado

The State

Alexa Jurado is a news reporter for The State covering Lexington County and Richland County schools. She previously wrote about the University of South Carolina and contributes to this coverage. A Chicago suburbs native, Alexa graduated from Marquette University and previously wrote for publications in Illinois and Wisconsin. Her work has been recognized by the Society of Professional Journalists, the Milwaukee Press Club and the South Carolina Press Association.