Drunk shoppers spent more than ever in US, study finds. Millennials are main culprits
Much of the American public had a few too many over the last year and spent a collective $44.9 billion while they were buzzed, tipsy, half-in-the-bag, or outright hammered, a recent study found.
During the last 12 months, 22.9 percent of America said it had done some shopping while under the influence, according to the study by financial website Finder.com.
However, millennials were the most eager to open up their wallets while popping bottles, with 42 percent admitting to dropping a little cash after imbibing.
Like their predecessors, Gen Z also enjoys stimulating the economy while their judgment is impaired, at a rate of 35 percent.
Gen X is tightfisted by comparison, as only 22 percent said they had made a drunk purchase.
For Baby Boomers, shopping and sobriety go hand-in-hand. Only 10 percent bought anything after the booze had taken hold.
Fewer people made drunk purchases this year than last, according to the study, but those few spent more - an average of $768.58. Roughly $100 more than in the previous year.
What do people most often buy when they’re a couple beers deep? More alcohol, the study shows. And also food. Then clothing, followed by cigarettes, followed by gambling, followed by movies and streaming services, followed by music.
Men were most likely to purchase alcohol and food in that order, the study found, while women most often opted for food and then “shoes, clothes, or accessories.”
People in the South were least likely to shop drunk, while people in the Northeast were most likely to make a purchase they might regret — or even forget they made in the first place, according to the study.