How much South Carolina could make from each 2020 football game — if stands are full
The projections assume a lot of things going right. Or at least they assume conditions similar to previous South Carolina football seasons.
As part of revealing a highly tentative budget, the school on Friday put out projections for how much revenue each Gamecocks football game would generate in terms of ticket revenue. They projected raw revenue ranges from $1.536 million to $6.709 million.
All of that is highly variable, as the COVID-19 pandemic has the school unsure about how many fans will actually be present in Williams-Brice Stadium. School president Robert Caslen told the school’s board of trustees the department has models for up to 80% capacity.
But the projections are in line with previous years’ pricing and attendance projections.
The Georgia game comes in with the $6.709 million number, the same as the Alabama and Clemson games last year. They also have the same face value ticket price ($105) in season ticket packages.
Overall, the school projects $22,944,900 in gross football ticket sales, with net sales at $16.25 million after a bond fee and taxes.
Gamecocks Athletics Director Ray Tanner said the overall projected ticket revenue would be down slightly, as the top end of the 2020 home schedule is not as lucrative. The 2019 slate had two games at $6.7 million, and then one at $3.4 million (Florida). The next most valuable 2020 game after Georgia is Tennessee at $3.6 million, but two other games, Missouri and Texas A&M, are also above $3.5 million.
That’s to say nothing of not having the $2 million payout the team got from a neutral site opener last season.
Tanner said the school has sold all of its new premium seating on the west side of the stadium and most on the east. It has also sold about half its loge boxes (smaller seating areas of four or eight).
Projected revenue: 2020 South Carolina home football games
Coastal Carolina: $1.536 million ($1.4 million after bond fee and taxes)
East Carolina: $2.269 million ($1.406 million)
Missouri: $3.584 million ($2.567 million)
Tennessee: $3.607 million ($2.599 million)
Texas A&M: $3.538 million ($2.547 million)
Georgia: $6.709 million ($5,460,245 million)
Wofford: $1.699 million ($920,769)
