USC Gamecocks Football

No cookie slander: Beamer defends wife’s baking after Netflix show criticism

Of all the positive feedback Shane Beamer received after South Carolina’s many appearances on the Netflix docuseries, “SEC: Any Given Saturday,” there was one piece of criticism he took issue with.

That public criticism was directed at his wife Emily ... about her cookies.

During one of the more-powerful moments of the eight-part series, Emily Beamer is explaining the fragility of a coaching family, the toll winning and losing has on everyone in the orbit of a head coach.

“I do not really leave the house after a loss,” she says. “I feel like the town is mad at me and I just don’t want to have go out and hear what people say.”

As she gives viewers a peek into the emotional rollercoaster of a coaching family, Emily Beamer is baking cookies.

She does this every Thursday for everyone in the Gamecocks’ football office. Before that, she’d make the same cookies weekly for the players Beamer was coaching — whether that was the tight ends at Oklahoma and Georgia or the running backs at Virginia Tech.

The cookies, Shane Beamer said, have always been a hit.

“The cookies are the freaking bomb,” Beamer said Tuesday.

Only problem is the armchair baking experts of the world saw Emily’s cookies and were adamant she was messing up. They have told her she’s “not cooking the cookies long enough,” Beamer said with a grin.

Whether they’re cooked five minutes or 50, Beamer doesn’t care. They’re dang delicious. And when they get set out every Thursday, they go quickly.

“To the people who reached out to her on Instagram to criticize her ...” Beamer said with a mostly joking tone, “come up here on a Thursday after practice when I put those cookies out and see how fast they’re devoured and gone, because they’re gone in about five minutes.”

Added Beamer: “I’ve got my girl’s back.”

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