Sellout in sight for USC’s Va Tech ticket allotment. Getting there a challenge
South Carolina will be well-represented in the stands of Mercedes-Benz Stadium in Atlanta next weekend. Shane Beamer and the Gamecocks are kicking off the 2025 football season with a 3 p.m. Aug. 31 matchup against Virginia Tech.
The game hasn’t sold out yet, but Lance Grantham, South Carolina’s senior associate AD for ticketing and parking, told The State the Gamecocks are “a couple thousand away” from selling all of their allotted tickets.
“Hard to put a number on it,” Grantham said. “... I would say we’re a couple thousand away. We’ve got about 20,000 out for it, so we’ve done really good.”
South Carolina was given 25,600 tickets to sell, per the game’s contract. That’s the most tickets USC’s ever been given to sell for a neutral-site game, Grantham said.
Grantham compared it to the allotment of tickets South Carolina received for playing East Carolina in Charlotte’s Bank of America Stadium back in 2011 — a game the Gamecocks won 56-37.
“Biggest of anything we’ve ever done, as far as neutral-site games go,” Grantham said. “Really, really large allotment. I think if you go all the way back to East Carolina in Charlotte … we had a similar-size allotment — 20,000-plus and sold through that. Maybe the first time we went to Charlotte and played somebody and we sold through that. Hoping to get there for this game, too. We’re still working on that.”
For context, South Carolina’s Gator Bowl allotment back in 2022 was 3,000 tickets. But demand was so high that USC worked with the game and ended up selling just over 20,000 bowl tickets through the school and the Gamecock Club. (More than 40,000 USC fans were estimated to be in attendance.)
The capacity for most football games at Mercedes-Benz Stadium, home of the NFL’s Atlanta Falcons, is 71,000.
Tickets being sold through the Gamecock Club for the Virginia Tech game are priced at a face value of anywhere from $110 to $700 before fees, Grantham said. And South Carolina is currently running a buy one, get one promotion for upper end zone tickets.
Not all South Carolina fans will buy tickets through USC. The cheapest standard ticket available on Ticketmaster (as of Wednesday) was $127.95 (with fees), while the cheapest verified resale ticket was $107.10.
Whether or not South Carolina can sell all of its hefty ticket allotment remains to be seen, but Grantham is confident the Gamecocks can get it done.
“I think we’ve got a good chance on our side to get through it all,” Grantham said. “But it’s a big task, for sure.”
This story was originally published August 20, 2025 at 12:16 PM.
