There’s a new dimension at Broadway at the Beach.
WonderWorks – the interactive attraction housed in a building that looks like it’s upside down – has added a 6D motion-simulated thrill ride, which combines a 3D film with special effects including “wind,” motion seats and surround sound.
Thrill-seekers don orange-rimmed 3D glasses and watch a five-minute film of a ride in a coal cart through the Grand Canyon, feeling wind and jerking from side to side in the motion seats as if they are on the ride.
“It seems very realistic, all the bouncing around,” Janene Betterton, a tourist from Delaware, said, mimicking the side to side motion of the ride. “It gives you a thrill as if you were on [the cart].”
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The 6D ride is one of several new components for WonderWorks, a 50,000-square-foot attraction that opened in April 2011 and is expected to have its 1 millionth visitor this summer.
There’s also a new Tesla Coil, where visitors can slip on an insulated glove and activate 100,000 volts of electricity, an expanded Lazer Tag area and the addition of more sports including soccer and basketball to the Virtual Sports area, which used to just offer baseball.
“We just want to keep it fresh for return guests,” WonderWorks sales manager Lori Lampo said.
Most attractions along the Grand Strand regularly add new elements because most of the beach’s 14 million tourists each year have been here previously. Broadway and Barefoot Landing, both owned by Burroughs & Chapin Co. Inc., added several new stores for the summer.
Tourists also have several new offerings along Ocean Boulevard this year, including new rides at Family Kingdom Amusement Park, a new miniature golf course and restaurant oceanfront at Seventh Avenue North where the historic Chesterfield Inn stood, new exhibits including a super hero display at Ripley’s Believe It Or Not Odditorium, new I Love Sugar candy store and several new restaurants.
Many businesses said they are expecting a solid summer, which should kick into gear as the schools in the Northeast end their school year soon.
“It’s the start of another strong season, we hope,” Lampo said.