After 40 years of doing business on Main Street in Columbia, Vaughn Granger says right now is the best time he’s had so far.
“The students are here, the financial district and more people are living downtown,” he said. And that’s good for his businesses.
Over the past four decades, Granger has steadily built the family business, Granger Owings, from a men’s only clothing store into a business that caters to the entire family.
It’s been a conscious decision by Granger to mix things up.
When Granger Owings opened, the business was built around the Granger Owings’ line of sport coats for men and clothing from top designers, such as Polo Ralph Lauren. Vaughn Granger still creates a Granger Owings line each fashion season (he’s currently working on Winter 2019) that is sold in the Main Street store and wholesale to other men’s clothing stores nationwide.
In 2007, Granger Owings added a women’s line featuring designs by Badgley Mischka, Leo & Sage and Barbour. Granger Owings Bespoke now creates custom-tailored suits for men and women.
Earlier this year, Granger added the Johnnie-O line of children’s clothing that has been described as combining “East Coast preppy” with “West Coast dude.”
For Granger, the business is “truly a family affair.” Granger’s wife, Deborah, runs the ladies’ fashion, and his sons, LV and David Ross, are involved not only in Granger Owings but in spin-off businesses. David Ross runs Circa barbershops in the Arcade Mall on Main Street and in Cottontown, and LV has a line of clothing called Liam John.
Forty years in business on Main Street is an accomplishment, Vaughn Granger said, but celebrations will be somewhat low-key. There will be in-store parties this weekend in advance of the big sales event after Thanksgiving. Granger Owings will have a four-day sale beginning on Black Friday with select products on sale 25-40 percent off.
Granger Owings is located at 1333 Main St. in Columbia