Education

University of South Carolina might be ‘USC,’ but social media handles are staying the same

The University of South Carolina’s new USC logo.
The University of South Carolina’s new USC logo. The University of South Carolina

The University of South Carolina announced it is rebranding to “USC” on Wednesday. But what’s to become of its social media handles?

USC is known as “UofSC” on social media sites like Twitter and Instagram.

While the university will now be referred to USC in editorial and marketing materials, according to a news release, these social media handles are staying the same, university spokesman Jeff Stensland confirmed.

The official academic logo, as well as athletic logos, are also unaffected by the rebranding.

Alexa Jurado
The State
Alexa Jurado is a news reporter for The State covering Lexington County and Richland County schools. She previously wrote about the University of South Carolina and contributes to this coverage. A Chicago suburbs native, Alexa graduated from Marquette University and previously wrote for publications in Illinois and Wisconsin. Her work has been recognized by the Society of Professional Journalists, the Milwaukee Press Club and the South Carolina Press Association.
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