University of South Carolina re-adopted ‘USC’ after 3 years as ‘UofSC.’ How much did it cost? 

The University of South Carolina announced that it would once again be referred to as “USC” in October and officially adopted the rebranding earlier in January.

Widespread celebration of the return of the nickname came after three years after the university experimented with “UofSC,” in hopes of differentiating the university from the University of Southern California.

Changing back to “USC” has cost roughly $100,000 so far.

University spokesman Jeff Stensland said this money has gone toward changing signage, sidewalk graphics and t-shirt giveaways sporting USC’s new logo.

“Some of the expenses would have likely been included in any brand update we would have done, but we were encouraged by the positive response our community had,” Stensland said.

The university previously spent about $238,000 on the research and design that went into the 2019 rebrand.

This story was originally published February 6, 2023 at 11:47 AM.

Alexa Jurado

The State

Alexa Jurado is a news reporter for The State covering Lexington County and Richland County schools. She previously wrote about the University of South Carolina and contributes to this coverage. A Chicago suburbs native, Alexa graduated from Marquette University and previously wrote for publications in Illinois and Wisconsin. Her work has been recognized by the Society of Professional Journalists, the Milwaukee Press Club and the South Carolina Press Association.