An example of Columbia’s new tourism brand, featuring a block “C” as a visual window displaying Columbia experiences.
An example of Columbia’s new tourism brand, featuring a block “C” as a visual window displaying Columbia experiences. Experience Columbia SC Provided photo
An example of Columbia’s new tourism brand, featuring a block “C” as a visual window displaying Columbia experiences. Experience Columbia SC Provided photo

Selling the city: Columbia’s still ‘famously hot,’ but its tourism brand is evolving

March 15, 2017 04:22 PM

UPDATED March 15, 2017 05:16 PM

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